Friday, March 16, 2007

Calls of Note Part 3

Baird out with an interesting note on Syntax-Brillian (NASDAQ:BRLC), saying that per their checks, Target stores will start rolling out Olevia TVs within the next two weeks. Some stores already have models on display, while others have them in stock, ready to display in the near future. Firm's checks indicate Target will sell 32-, 37-, and 42-inch models, with the majority of stores carrying 32- and/or 37-inch models. Firm expects the Target rollout to be mostly complete in 2Q. Firm views it as incrementally positive for Syntax-Brillian, as the company continues to execute on its strategy to expand retail distribution in the U.S., Asia, and Europe.

Notablecalls: Can't say I'm too familiar with the name, but Baird's comments caught my attention. Expect to see buying interest in the stock today.

1 comment:

slotmonkey said...

I bought one of their 42 inch sets last June and it's still functioning flawlessly. IMHO the overall quality of their tv's are quite good and is an excellent value for the budget minded consumer. Getting shelf space at Target should boost theirs sales for sure.
Wish I had bought their stock when I bought the tv.