BofA comments on video game industry saying softer -than-expected demand for PS3 hardware could be an ominous sign given the historical success of third-party software sales on Sony's game consoles. Firm's recent checks indicate sluggish PS3 sales, despite much improved availability. They believe disappointing PS3 hardware sales are an incremental negative for all the game publishers. Firm reiterates their view that early 2007 could be a challenging time for publishing stocks and point to the soft demand for PS3's as evidence.
Based upon channel checks, 78% of the 50 retailers the firm spoke to reported PS3 hardware in-stock, while 70% stated inventory was lasting at least a week of sales. The PS3's price point and lack of compelling software titles were cited as the most common reason units were remaining on retail shelves. These findings run contrary to their (and consensus) thoughts about PS3 demand six months ago, when it was widely believed that the first few months of PS3 sales would easily be satisfied from pent-up demand. In contrast, Nintendo's Wii hardware is experiencing strong demand, but lower- than-expected supply.
Bottom line, the key risk is that FY08 software sales are at risk unless PS3 demand picks up (logically the result of a pricecut) or the publishers make meaningful inroads on the Wii platform. Firm estimates that PS3 sales will account for approximately 21% of their publisher's total FY08 sales. On the margin, they view Electronic Arts (NASDAQ:ERTS) as the most exposed to soft PS3 sales.
Notablecalls: Think the PS3 concerns are somewhat overblown. After all, it's 4 weeks after Christmas. You really think there won't be pricecuts? Nevertheless, the wording of the call is strong enough to generate some weakness in ERTS.
Based upon channel checks, 78% of the 50 retailers the firm spoke to reported PS3 hardware in-stock, while 70% stated inventory was lasting at least a week of sales. The PS3's price point and lack of compelling software titles were cited as the most common reason units were remaining on retail shelves. These findings run contrary to their (and consensus) thoughts about PS3 demand six months ago, when it was widely believed that the first few months of PS3 sales would easily be satisfied from pent-up demand. In contrast, Nintendo's Wii hardware is experiencing strong demand, but lower- than-expected supply.
Bottom line, the key risk is that FY08 software sales are at risk unless PS3 demand picks up (logically the result of a pricecut) or the publishers make meaningful inroads on the Wii platform. Firm estimates that PS3 sales will account for approximately 21% of their publisher's total FY08 sales. On the margin, they view Electronic Arts (NASDAQ:ERTS) as the most exposed to soft PS3 sales.
Notablecalls: Think the PS3 concerns are somewhat overblown. After all, it's 4 weeks after Christmas. You really think there won't be pricecuts? Nevertheless, the wording of the call is strong enough to generate some weakness in ERTS.
Not too sure about any LT impact on ERTS....their new lineup of games included only 1 new game for the PS$ which garnered comments such as ....PS3 and Sony noticably absent from EA's new lineup....XBOX 360 and Wii are obviously the consoles EA is moving towards....
ReplyDeleteSony may have outfoxed themselves with the high cost of the unit due to inclusion of Blue Ray technology aka hard-core copy protection. I almost hope its another Beta-max decision gone wrong its so intrusive.
thanks.
ReplyDelete